Operational excellence for
revenue growth

You’ve got a good service, a capable team, and recurring revenue - but the sales process?

It’s messy.

Leads slip through the cracks. Forecasts feel like guesswork. And cross-department friction is quietly eating into your profits.

That misalignment? It’s not just frustrating-it’s costing you revenue and reputation.
It's costing you growth.

I work with SME leaders who want sales operations they can trust - not just someone who can connect the tech.

Whether you’re scaling, restructuring, or just tired of inefficiency, I bring clarity, structure, and momentum to your sales function, and operational excellence to your business.

Testimonials

UK

Charlene's cross-industry sales, operations, leadership and analytics experience creates comprehensive and pragmatic solutions. With an empathetic and detail oriented communication style, you will make meaningful progress together.

Rev Ops - Consulting, UK

Europe

Charlene was a huge support to me and my role with insightful data analytics on sales performance as well as building capability across the teams in a more sustainable way through sales learning and enablement approaches

Sales Director - Talent Development, EMEA

Worldwide

Charlene is the most detailed and technical person I know. She channels her energy amazingly into creating well oiled, data driven sales organisations - focussed on easy ways to solve the biggest sales challenges in organisations.

CPO - FinTech, International

Member associations

The Sales Ops Effect is a part of Elemental Projects Ltd. Copyright. All rights reserved.